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Sales & Marketing for Luxury Boutique Hotels & Resorts
 
<正>Hospitality industry publications and experts have long focused on the large, corporate hotels even as the prevalence of boutique properties has increased dramatically. However, for anyone who has experience with luxury boutique hotels and resorts, it is clear that sales and marketing for a small, often independent, property requires a different approach. A limited ability to accommodate group business as well as a more specific guest demographic means that budgets and goals have to be carefully crafted to be effective.
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饭店现代化
2007年02期
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