手机知网 App
24小时专家级知识服务
打 开
手机知网|搜索

DO VISION AND MISSION MATTER? EVIDENCE FROM CHINA TOP 500 UNDER THE BACKGROUD OF GLOBAL FINANCIAL CRISIS

秦昕;高照军;毛立云

  This study,selecting Chinese top 500 as our sample,used content analysis to code corporate vision and mission and examined the role of vision and mission in determining the firmsvalue under different circumstance.Our findings suggested that operating in a relative stable circumstance,the existence of vision and mission is positively related with the increase of firm value.In addition,we first put forward the concept:consistency of vision and mission,which was defined as the degree to which vision and mission statement was consistent with each other.Our empirical results revealed that under circumstance with high level of uncertainty,the consistency of vision and mission was pretty important,which mitigated the decrease of firm value.……   
App内打开