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  Purpose-The purpose of this paper is to explore the key factors that are affecting women-owned ventures’ financing strategy. Except for the human capital and social capital previous researches investigated,psychological capital is found to be the more fundamental factor that affects women-owned ventures’ financing strategy. Design/methodology/approach-The paper integrates the qualitative and quantitative research method,involving in-depth interview and questionnaire survey. Findings-In-depth interview suggests that in addition to the human capital and social capital factors put forward by previous researches,psychological capital of entrepreneur is also an important factor influencing the women-owned ventures’ financing strategy. Survey results reveal that the psychological capital of women entrepreneurs is positively associated with the outside financing strategy.……   
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