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Motivation behind the use of Social Networking Sites among Youth in India

Neeraj Khattri

  In the past three years it has been seen in India that Social Networking Sites (SNS) are very popular among youth.They can develop their own page to include their favorite music,TV shows,profile and photos.These sites have attracted youth who wants to share their views and thoughts with other people.On the other hand SNS like Facebook,Twitter,Hi5 enable individuals to play a very important role in constructing their own identity.So,we are conducting a research study which examine through focus groups that what are the Motivation in using Social Network Sites among Youth in India.……   
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