From the late 1980s a fascination with consumer marketing and consumer productscars, fast food,cosmetics,fashions,films,music - swept parts of urban China.Over the next decade,many U.S.based chains offered their versions of new consumer lifestyles:the largest McDonald s in the world opened in Shanghai in April 1992,serving more than 40,000 customers during its opening day;Mastercard began advertising heavily;Starbucks entered the Forbidden City.The rapidity of China s encounter with mass consumerism raised questions about the cultural impact of globalized consumerism on personal and national identities.……
